Differentiating in Commoditised Categories
Stand out in commodity markets by competing on outcomes, service models, and switching costs. Design…
Value Prop Testing with Landing-Page Experiments
Validate your value proposition by testing behavior, not opinions, on focused landing pages. Use…
“Jobs to Lose” – When Your Solution Removes Work
Spot where your product removes tasks, handoffs, or decisions that customers dislike. Turn…
Designing for Network Effects: User-Added Value
Design for compounding value where each new user improves the product for others. Prioritise…
Addressing “Cold Start” Pain Points in Marketplaces
Crack the early‑stage marketplace gap where too few buyers and sellers sap value. Use targeted…
Sustainability as a Core Benefit, Not a Side Note
Make sustainability a value driver customers feel in outcomes, not a compliance footnote. Tie…
Personalisation at Scale: Dynamic Value Propositions
Turn real‑time customer understanding into offers that feel timely, relevant, and fair. Balance…
Crafting Value Props for Platform Ecosystems
Design value propositions that work for all sides of a platform, not just one. Master network…
Problem–Solution Fit Indicators
Spot the evidence that your solution actually tackles a painful, specific problem. Use discovery…
Feature Creep: Staying Focused on Core Value
Spot the warning signs of bloat that slow shipping and confuse users. Use safeguards to protect the…
