Inclusive design expands your market by solving for edge cases that many people face. Build…

Bundle outcomes customers care about, not just features, to create surplus they can feel. Combine…

Turn the pain of switching into a promise by removing friction and rewarding commitment. Design…

Stand out in commodity markets by competing on outcomes, service models, and switching costs. Design…

Validate your value proposition by testing behavior, not opinions, on focused landing pages. Use…

Spot where your product removes tasks, handoffs, or decisions that customers dislike. Turn…

Design for compounding value where each new user improves the product for others. Prioritise…

Crack the early‑stage marketplace gap where too few buyers and sellers sap value. Use targeted…

Make sustainability a value driver customers feel in outcomes, not a compliance footnote. Tie…