Diffusion of Innovation
This quiz puts your grasp of how new products spread under the microscope. Explore Rogers’ framework…
Household Roles
Behind every purchase lies a cast of household characters. Check your mastery of 2025 insights on…
Family Life-Cycle
Spending swings as households grow, shrink and reinvent themselves. See if you can map consumer…
Social Class Signals
Luxury cues today whisper as often as they shout. Test how well you decode 2025’s fresh research on…
Opinion Leaders & WOM
From community hosts to social‑media influencers, trusted voices amplify brand conversations. Check…
Reference Groups
Friends, family, and even strangers online steer buying choices more than we realise. Explore how…
Memory & Retrieval
Consumer memory links every brand impression to future choices. See how many of these retrieval…
Consumer Learning
From jingles to loyalty points, consumer learning shapes every brand encounter.Test how well you…
Involvement Levels
Not every purchase earns equal brainpower; involvement levels reveal why.Challenge yourself on the…
Prospect Theory Basics
Prospect Theory explains how real people value gains and losses in risky choices.Take this quiz to…
