Explore essential visualisations, governance, and interactivity features in a modern MMM dashboard.…

Assess knowledge of lakehouse architectures, Delta tables, and orchestration patterns feeding MMM.…

This quiz probes robust techniques to identify and handle extreme values in MMM datasets. IQR method…

Explore philosophical and practical differences between share-based contribution metrics and causal…

This quiz tests understanding of interaction effects and how to model joint channel lift.…

Identify methods to spot and diagnose channels or campaigns destroying value. Negative ROI detection…

This quiz covers cross‑validation, regularisation, and diagnostics to prevent over‑fitting in MMM.…

Evaluate your understanding of temporal alignment between media spend and leading or ultimate KPIs.…

Probe knowledge of zero‑based budgeting, guardrails, and portfolio theory in top‑down spend…

Explore geofencing, panel weighting, and visit‑to‑sales calibration in offline attribution. Retail…