Explore the trade‑offs between daily detail and weekly stability in MMM inputs and outputs. Granular…

This quiz challenges you on spend allocation algorithms, constraints, and scenario planning…

Gauge your understanding of elasticity definitions, interpretation, and uncertainty communication.…

Test your grasp of MAPE, hold‑out accuracy, R‑squared caveats, and Bayesian diagnostics for model…

This quiz explores non‑media factors—seasonality, price, distribution—that form the baseline in…

Evaluate your ability to create mutually exclusive, exhaustive channel classifications and…

Assess techniques like ridge, elastic net, PCA, and channel aggregation that stabilise models when…

Test your knowledge of the sequential workflow—from data prep to optimisation—outlined in Roberts’…

This quiz covers priors, posterior sampling, credible intervals, and diagnostic metrics in Bayesian…

This quiz focuses on diminishing‑return functions such as negative exponential and S‑curves. You’ll…