Privacy & Attribution
Understand how evolving privacy frameworks like Consent Mode, SKAN 5, and MPC affect attribution…
Granular vs. Aggregate Data
Explore the trade‑offs between daily detail and weekly stability in MMM inputs and outputs. Granular…
Budget Optimization Simulations
This quiz challenges you on spend allocation algorithms, constraints, and scenario planning…
Marketing Elasticities
Gauge your understanding of elasticity definitions, interpretation, and uncertainty communication.…
MMM Validation Metrics
Test your grasp of MAPE, hold‑out accuracy, R‑squared caveats, and Bayesian diagnostics for model…
Baseline Sales Drivers
This quiz explores non‑media factors—seasonality, price, distribution—that form the baseline in…
Channel Grouping Logic
Evaluate your ability to create mutually exclusive, exhaustive channel classifications and…
Multicollinearity Remedies
Assess techniques like ridge, elastic net, PCA, and channel aggregation that stabilise models when…
Roberts’ 4-Step MMM Process
Test your knowledge of the sequential workflow—from data prep to optimisation—outlined in Roberts’…
Bayesian MMM
This quiz covers priors, posterior sampling, credible intervals, and diagnostic metrics in Bayesian…
