Promo Calendar Encoding
Learn best practices for coding promotion variables—binary, continuous, and interactions—to isolate…
MMM for Subscription SaaS
Focus on recurring revenue metrics, churn, trial lags, and pipeline nuances in SaaS MMM models.…
Lift vs. Holdout Size
Examine the trade‑offs between statistical power and opportunity cost when choosing test‑control…
Incremental Revenue vs. Profit
Differentiate top‑line revenue impact from bottom‑line profit lift and see how margin alters…
Digital vs. Traditional Media Lags
Test your grasp of lag structures that differentiate quick-response digital channels from slower…
Baseline Decay Half-Life
These questions dig into carry‑over decay, half‑life priors, and pitfalls in estimating persistence.…
Open-Source MMM Tools
Assess your familiarity with Robyn, LightweightMMM, SynthPy 2.0, and related OSS capabilities added…
Multi-Touch + MMM Hybrid
Explore techniques that integrate path-level and top-down models for a unified view of incremental…
Cross-Device Identity
Test your knowledge of deterministic IDs, probabilistic stitching, and their impact on attribution…
Privacy & Attribution
Understand how evolving privacy frameworks like Consent Mode, SKAN 5, and MPC affect attribution…
