Last-Click Limitations
Last‑click attribution often over‑values ______. CTV prospecting Podcast impressions Upper‑funnel…
Attribution vs. Contribution
Attribution analysis assigns credit while contribution analysis focuses on ______. Cookie durations…
Enhanced Measurement Deep Dive
Google’s April 2025 admin guide states that Scroll events fire when users reach ______ of the…
Engagement Rate Math
Google’s Feb 2025 Engagement metrics article says Engagement Rate is the inverse of ______. Bounce…
GA4 Events vs. Parameters
GA4 (May 2025 docs) states that every event can carry up to ______ parameters by default. 25…
Gap Model of Service Quality
Gap 1 in the SERVQUAL model is the ______ gap. Service delivery vs. external communication Service…
IHIP Breakdown
Inseparability in services means production and consumption ______. Require heavy machinery Occur…
Intangibility vs. Tangibility
Services are described as intangible primarily because they ______. Require high capital investment…
Product Line Decisions
Line stretching occurs when a company ______. Narrows a product line Adds products beyond current…
Product Levels Drill
According to Levitt, the core product layer represents the ______. Warranty terms Brand's…
