Identify methods to spot and diagnose channels or campaigns destroying value. Negative ROI detection…

This quiz covers cross‑validation, regularisation, and diagnostics to prevent over‑fitting in MMM.…

Evaluate your understanding of temporal alignment between media spend and leading or ultimate KPIs.…

Probe knowledge of zero‑based budgeting, guardrails, and portfolio theory in top‑down spend…

Explore geofencing, panel weighting, and visit‑to‑sales calibration in offline attribution. Retail…

Questions focus on weighting attribution by predicted customer lifetime value to align media spend…

Examine strategies to detect and measure private‑share traffic that appears as Direct visits. Dark…

Assess knowledge of viewability, invalid traffic filters, and how weighted spend improves MMM…

This quiz covers Monte Carlo simulations, efficient frontiers, and constraint‑based optimisers for…

Test your understanding of post‑exposure grace periods and their impact on lift measurement…