4 Ps Fundamentals
In the traditional 4 Ps model, 'Place' primarily addresses ______. Price elasticity Brand…
Geographic & Geo-Clustering
Segmenting at neighbourhood level to tailor store assortments is called ______. Nation branding…
Demographic Variables Drill
'Full Nest I' in the family life‑cycle typically describes ______ households. Young…
Segmentation vs. Aggregation Basics
Market segmentation differs from market aggregation primarily because segmentation ______. Focuses…
Attitude Components
The affect component of attitude involves ______. Feelings toward the object Behaviour intentions…
Perception & Selective Attention
Selective attention means consumers notice stimuli that are ______. Relevant to current needs Below…
Motivation Theories
Drive theory suggests behaviour is motivated by ______. Reducing internal tension Maximizing social…
Product Life‑Cycle Stages
Profits are typically negative in the ______ stage of the PLC. Decline Introduction Maturity Growth…
Brand Equity Models
In Keller’s CBBE pyramid, the foundational building block is brand ______. Feelings Salience…
Positioning Statement Formula
In a classic positioning statement, the phrase starting with 'For' identifies the ______.…
