This quiz covers priors, posterior sampling, credible intervals, and diagnostic metrics in Bayesian…

This quiz focuses on diminishing‑return functions such as negative exponential and S‑curves. You’ll…

Here you’ll test your grasp of decay mechanics and lag structures used to model delayed media…

This quiz checks how well you understand the link between marketing-mix models and business KPIs.…

Synthetic control builds a weighted combination of donor units to mirror the ______ period of the…

Geo‑Lift testing splits markets into test and control ______. browser cohorts geographies (e.g.,…

Incrementality measures ______ whereas ROI measures efficiency. gross revenue media cost…

Conversion Lift randomises users into Test and ______ groups. Control Reach Ghost Holdout ad‑on The…

Google Ads’ March 2025 rollout added DDA support for ______ campaigns. Hotel Ads YouTube &…

April 2025 GA4 update added which YouTube engagement to DDA’s signal set? Playlist adds Shares Likes…