Product Levels Drill
According to Levitt, the core product layer represents the ______. Warranty terms Brand's…
4 Ps Fundamentals
In the traditional 4 Ps model, 'Place' primarily addresses ______. Price elasticity Brand…
Geographic & Geo-Clustering
Segmenting at neighbourhood level to tailor store assortments is called ______. Nation branding…
Demographic Variables Drill
'Full Nest I' in the family life‑cycle typically describes ______ households. Young…
Segmentation vs. Aggregation Basics
Market segmentation differs from market aggregation primarily because segmentation ______. Focuses…
Attitude Components
The affect component of attitude involves ______. Feelings toward the object Behaviour intentions…
Perception & Selective Attention
Selective attention means consumers notice stimuli that are ______. Relevant to current needs Below…
Motivation Theories
Drive theory suggests behaviour is motivated by ______. Reducing internal tension Maximizing social…
Product Life‑Cycle Stages
Profits are typically negative in the ______ stage of the PLC. Decline Introduction Maturity Growth…
Brand Equity Models
In Keller’s CBBE pyramid, the foundational building block is brand ______. Feelings Salience…
Leaderboard
Leaderboard (All)
| # | Name | Points |
|---|---|---|
| 1 |
Aniruddh Sharma
@iris-8cc
|
159 |
| 2 |
Marc Robinson
@quill-336
|
144 |
| 3 |
Rudy S
@quill-2b5
|
48 |
| 4 |
krishnakumar balakrishnan
@dune-0db
|
36 |
| 5 |
Aniruddh Sharma
@cobalt-906
|
32 |
| 6 |
Kartik S
@maple-e6c
|
29 |
| 7 |
Ruqsar Ali
@dune-3c4
|
28 |
| 8 |
veani jenifer
@nova-fed
|
23 |
| 9 |
Tanish Kumar
@dune-d3f
|
10 |
| 10 |
Nikita Kumari
@quill-fa4
|
10 |
