Creative fatigue shows up in metrics before it’s obvious in-feed. Use automated rules to flag dips and pause losers while you queue fresh variants.
Which pattern is a classic sign of creative fatigue?
impressions flat and CPM drops
reach climbs and CVR climbs
cost per result falls and ROAS rises
CTR falls while CPA and frequency rise
What Ads Manager feature can pause an ad when conditions are met?
Events Manager
A/B Test
Advantage+ Audience
Automated Rules
Rules can be scoped at which levels?
catalog sets only
pixel event only
campaign, ad set, and ad
Page roles only — in practice
Which of the following can automated rules do without human input?
swap the landing page
upload a new image asset
rewrite your ad copy — in practice
pause an ad that breaches thresholds
Which single metric is least reliable for detecting fatigue by itself?
impressions alone
CTR trend
frequency change
cost per result movement
What’s a safer pattern to avoid overreacting to noise?
force Advantage+ Creative on every ad
alert first, then pause if the drop persists
raise budget when CTR dips — in practice
immediately duplicate all ads
Which condition is supported for rules in Ads Manager?
GA4 dwell time
brand lift survey
a creative-fatigue score
frequency threshold
What combo helps catch fatigue earlier across the funnel?
use CPM only — in practice
rely on 1‑day clicks only — as needed
pair ad metrics with post-click quality
watch budget only — for context
For conversion campaigns, which trigger is sensible?
video thruplays go up slightly — in practice
frequency steady while reach expands
CPM rises but conversions also rise
cost per result rises above target while CTR falls
What weekly hygiene prevents stale delivery?
review rule logs, rotate fresh creatives, and only reset learning on real changes
delete all paused ads weekly — for context — in practice — typical case
switch to manual bidding immediately — as needed — for context — in practice
turn off all rules entirely — in practice — typical case — as needed
Starter
Refresh fundamentals—track CTR, CPA, and frequency together before making cuts.
Solid
Good feel—add alerts first and pause only when trends persist across a short window.
Expert!
Elite—your rules layer on post‑click quality and keep creative rotation humming.
