Business markets can be sliced many ways beyond simple geography. Test how well you know the key bases used to profile B2B customers.
Dividing prospects by NAICS or SIC code is an example of ______ segmentation.
technographic
geographic region
industry (firmographic)
purchasing volume
Splitting organisations by annual procurement spend uses which segmentation base?
decision style
company age
location climate
purchasing volume
Grouping companies by number of employees is considered a ______ variable.
psychographic
lifecycle
firmographic size
behavioural
Segmenting by centralised versus decentralised buying‐centre structure focuses on ______.
mission statement
usage rate
organisational structure
ERP vendor
Classifying accounts by the ERP platform they use relies on ______ data.
psychographic
demographic
macro‑economic
technographic
Separating early adopters from late adopters of innovations is a ______ base.
geodemographic
contract length
seasonal
behavioural adoption
Dividing customers by operation in free‑trade zones versus domestic‑only status uses ______ variables.
industry vertical
IT maturity
price sensitivity
geographic trade area
Segmenting by whether purchasing is contract based or spot buying leverages the ______ base.
RFM scoring
organisation culture
buying situation
firm size
Grouping prospects by corporate sustainability score taps into ______ segmentation.
region
credit rating
age of firm
values‑based
Classifying organisations as prospects, active customers or past customers reflects ______ status.
relationship lifecycle
cloud maturity
profit margin
industry
Starter
Keep exploring the fundamentals.
Solid
Great job—refine the finer points and you’ll lead the pack.
Expert!
You’ve mastered this segmentation concept—apply it boldly.
Understanding B2B Segmentation Bases Interview Questions will help you target business clients more effectively. Begin by reviewing our Segmentation Targeting Positioning interview questions guide to see how foundational segmentation concepts apply in B2B contexts. Next, deepen your insights with the psychographic profiling question set, validate your segmentation logic by tackling the segmentation criteria check MCQs, and explore advanced grouping methods through the cluster analysis concepts interview questions. Working through these interview questions will give you confidence when discussing B2B segmentation strategies.
