This quiz explores non‑media factors—seasonality, price, distribution—that form the baseline in marketing‑mix models.
Baseline sales drivers include factors not directly controlled by marketing, such as ______.
cookie sync
CTR
banner colour
seasonality
Distribution expansion affects baseline because more outlets increase ______ sales.
invalid
promo
organic
affiliate
Price elasticity means a 1 % price drop can raise units, shifting the ______ line upward.
search volume
cookie rate
media lift
baseline
Economic indicators like consumer confidence are lagged controls because they impact baseline with ______.
immediate
delay
reverse
random
Baselines are frequently decomposed into trend, season, and ______ components.
pixel
noise
adstock
creative
Unmodelled baseline shifts can falsely inflate media ROI by attributing ______ growth to ads.
static
negative
zero
organic
Regression with holiday dummies controls for spikes like Black Friday that are ______ each year.
server
predictable
random
creative-led
Stock‑outs create negative baseline shocks and should be coded as ______ variables.
binary or percentage
creative
cookie
geocode
Route‑to‑market changes like D2C launch cause a level shift; MMM handles this with a ______ dummy.
structural break
adstock
spline
interaction
Including leading indicators like 'add‑to‑cart' in baseline controls helps extend MMM to ______ forecasting.
decade long
creative
cookie
in‑flight short‑term
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
Exploring Baseline Sales Drivers Interview Questions will help you pinpoint the demand levers that shape your core forecasts. Start by tackling these attribution & marketing mix modelling interview questions to see where baseline drivers slot into your overall mix. Then sharpen your probabilistic modelling skills with the Bayesian MMM practice MCQs. Next, walk through the Roberts four-step MMM process interview guide to learn a structured approach. Finally, round out your prep by diving into the MMM validation metrics interview resources to make sure your models hold up under scrutiny.
