Use Blue Ocean tools to escape head‑to‑head fights. Apply strategy canvas and the ERRC grid to design new demand.
The ERRC grid asks you to Eliminate, Reduce, Raise, and Create factors to achieve ______.
category parity only
value innovation (differentiation at lower cost)
cost leadership alone
a higher ad budget
On a strategy canvas, the ‘value curve’ visualises ______.
department budgets by quarter
how offerings perform across key factors versus rivals
supplier contracts by term
SWOT items per team
A common first step in Blue Ocean work is to map the current ______.
share price volatility
tax effective rates
strategic landscape and noncustomer insights
org‑chart layers
Which move best fits Blue Ocean logic?
drop over‑served features while creating new benefits that matter to noncustomers
double every feature competitors have
copy best‑seller bundles exactly
win by matching lowest price only
The ‘price corridor of the mass’ concept guides you to ______.
maximise ARPU at any volume
select a scalable price band that attracts the largest demand pool
price only at cost plus
ignore cross‑industry alternatives
A tell‑tale sign of red‑ocean competition on the canvas is ______.
flat COGS year over year
rising employee NPS
more capex in R&D
nearly identical value curves across competitors
In workshops, a practical ERRC exercise is to ask teams to ______.
standardise to category specs
pick factors by internal politics
list factors customers ignore or resent and cut or reduce them
double spend on every factor
Compared with incremental improvement, Blue Ocean aims to ______.
maintain status quo and defend share only
reconstruct market boundaries to make competition less relevant
outspend rivals on parity features
optimise ad frequency in existing segments
For early validation, teams often use a ______ to compare before/after curves.
strategy canvas of the new offering against incumbents
Gantt chart of the roadmap
cashflow waterfall
org change plan
A Blue Ocean risk to watch is ______.
being too simple to explain
setting corridor pricing
confusing novelty with value customers will pay for at scale
over‑documenting experiments
Starter
Good start—solid grasp of the basics of this topic. Re‑check definitions and simple diagnostics, then retake.
Solid
You’re applying the right mental models. Push on edge‑cases and trade‑offs to lock in consistency.
Expert!
Mastery! Your calls reflect strong judgment and clear, outcome‑focused reasoning for this theme.
