Chart the waters between red‑ocean competition and blue‑ocean creation. Learn how each approach influences day‑to‑day positioning decisions.
Blue Ocean Strategy encourages firms to create ______ market space.
hyper‑segmented
niche price wars
uncontested
fully regulated
By avoiding head‑to‑head battles, margins can expand.
A key analytical tool in Blue Ocean is the ______ canvas.
Gantt
business model
strategy
Kanban
It visualises factors to eliminate, reduce, raise and create.
Traditional positioning often tries to win by outperforming rivals on the same dimensions, a place called the ______ ocean.
green
red
clear
turquoise
Red oceans are bloody from direct competition.
Value innovation combines differentiation with ______ cost.
low
unknown
fixed
rising
Delivering more value at lower cost breaks trade‑offs.
Nintendo’s Wii is cited as a Blue Ocean move for shifting focus from hardcore gamers to ______.
VR developers
family casual players
B2B buyers
e‑sports leagues
It unlocked non‑customers through approachable motion controls.
When mapping perceptual position, Blue‑ocean pioneers often sit ______ of existing clusters.
exact center
far outside
below average
in the densest
Distance shows they created new value curves.
A risk of blue‑ocean creation is that success invites ______ entrants.
supplier
government
random
fast followers
Copycats can erode uncontested space over time.
Traditional positioning frameworks like Ries & Trout emphasise owning a ______ in the consumer’s mind.
celebrity sponsor
share price
dynamic funnel
single word or idea
Simplicity aids recall amid clutter.
In 2025, analysts found companies pursuing Blue Oceans enjoyed average EBIT margin premiums of ______ basis points versus peers.
1000
zero
10‑20
250‑300
Higher margins stem from reduced price pressure.
Before attempting a Blue Ocean pivot, firms should audit whether existing positioning still has ______ to grow.
emoji usage
legal opacity
inventory
headroom
Sometimes red oceans can still offer profitable pockets.
Starter
Refresh the fundamentals and try again.
Solid
Good grasp—polish a few finer points.
Expert!
You’ve mastered the nuances—use them to win markets.
