Brand & Communications Quizzes and Practice Questions
Crisis Comms: The First 24 Hours Checklist
The first day of a crisis sets the tone for trust, accuracy, and speed. This quiz focuses on holding…
Spokesperson Training: Key Message Delivery
Great spokespeople deliver clear messages, not monologues. Test how to prepare, bridge and flag,…
Measuring Share of Voice vs. Sentiment
Share of Voice shows how much of the conversation you own; sentiment shows whether that attention is…
PR Fundamentals: PESO Model in Practice
Learn how paid, earned, shared, and owned channels work together instead of in silos. This quiz…
Crafting a Newsworthy Press Release
A press release still earns coverage when it is genuinely newsworthy and easy to work with. Test the…
Media List Building & Relationship Nurturing
Great media lists are built on relevance, consent, and respect for a journalist’s time. Check how to…
Shoppable Content: Social, CTV & Email
Design content that lets people buy with the fewest possible taps. Synchronise creative, data feeds,…
Synchronising Loyalty Apps with Above-the-Line Ads
Bridge mass‑reach ATL to one‑to‑one loyalty moments in your app. Use deep links, geo‑nudges, and…
Aligning PR & Paid Media for Reputation Spikes
Coordinate earned and paid so you can harvest demand quickly without risking tone. Use real‑time…
Leveraging QR Codes in Omnichannel Journeys
Use scannable moments to bridge offline and screen experiences in real time. Pair clear…
