Build an owned newsroom that acts like a publication, not a product brochure. Learn the editorial and technical details that make your stories usable by journalists.
What distinguishes an owned‑media newsroom from a marketing blog?
It publishes timely, newsworthy stories under editorial standards, not product pitches.
It posts announcements without bylines or datelines.
It contains only gated white papers and pricing sheets.
It replaces all external media outreach entirely.
Which asset set should a journalist reliably find on your newsroom page?
Downloadable logos and headshots, fact sheet, and a 24/7 media contact.
Internal HR policies and payroll calendars.
Customer invoices and raw CRM exports.
A private Slack link for press to request access.
For search and republishing, which technical element is most appropriate for article pages?
Blocking all crawlers with robots.txt to prevent duplication.
Publishing PDFs instead of HTML articles.
Structured metadata such as schema.org NewsArticle plus a canonical URL.
Using only image text to carry the headline.
Which policy best supports credibility when mistakes are found?
Silently editing copy without timestamping.
Deleting any story that receives criticism.
A visible corrections and updates policy on the newsroom.
Routing correction requests only through legal.
What’s the best practice for multimedia in a brand newsroom?
Allow only hot‑linking so assets stay on your servers.
Watermark everything to deter any media reuse.
Provide images without context to keep pages light.
Provide captions, alt text and clear licensing for downloadable images and video.
When sharing exclusives or embargoes, what should your newsroom workflow include?
Publish publicly and ask reporters not to share.
Private preview links and timed publication with a clear embargo line.
Email attachments only, without a web version.
Let agencies post first and backfill later.
Which distribution tactic most reliably broadens pickup while retaining authority?
Publish on your site first, then post cut‑downs to platforms with a link back.
Release a PDF to email lists without a web page.
Publish only on social platforms to maximize algorithm reach.
Rely solely on paid boosts for discovery.
Which newsroom feature helps reporters follow ongoing beats efficiently?
A quarterly downloadable ZIP of all press materials.
Topic hubs with RSS/email alerts for new stories.
Replacing search with a single long page of links.
A chatbot that answers only pricing questions.
What’s the most newsroom‑friendly way to present data behind your story?
Offer raw data without any explanation.
Embed numbers only inside static image files.
Link to a private BI tool requiring login.
Publish a short methodology and a downloadable table or CSV along with charts.
To ensure accessibility for broadcast use, what should accompany video assets?
Only background music to avoid voiceover.
Auto‑play without controls to boost views.
Open captions and a transcript posted with the article.
A cinematic intro that adds two minutes of branding.
Starter
Build the basics: a clear media hub with assets, contacts and timely posts.
Solid
Nice craft. Strengthen governance, metadata and distribution to widen pickup.
Expert!
Editorially strong and technically sharp—your newsroom is truly publication‑grade.
