Let the delivery system learn from conversion feedback instead of brittle interest stacks. Use a clear conversion goal and high-quality signals to unlock broad targeting performance.
Which statement best reflects 2025 guidance on broad targeting?
Broad should be avoided if you use server‑side events, according to current platform guidance, when the setup is correctly implemented
Broad only works for awareness because conversion algorithms cannot learn, for most industries and account sizes, under standard delivery conditions
Broad always increases CPA due to low‑intent reach, as part of an audited test plan
Broad delivery with Advantage+ expansion is effective when paired with a clear conversion goal and strong first‑party signals
When using a conversion goal, what is the key input the system needs to optimize?
A fixed CPC bid that never changes during learning, according to current platform guidance, when the setup is correctly implemented
Consistent event quality and volume from web or app via pixel and/or CAPI so the model can learn who actually converts
Daily audience exclusions for all existing customers, for most industries and account sizes, under standard delivery conditions
Manually refreshed interest lists updated every 48 hours, as part of an audited test plan
Which myth should be rejected about broad targeting with a purchase goal?
That creative variety and testing still matter with broad delivery, according to current platform guidance
That server‑side deduplication improves data quality, when the setup is correctly implemented, for most industries and account sizes
That you must stack dozens of interests to protect CPA because the algorithm cannot find converters without them
That attribution settings influence reported outcomes, under standard delivery conditions, as part of an audited test plan
What pairing generally unlocks the best scale for conversion campaigns?
Lookalike 1% only with no expansion allowed, according to current platform guidance, when the setup is correctly implemented
Interest stacks limited to under 2M reach with awareness optimization, for most industries and account sizes
Advantage+ placements with broad targeting and a purchase event optimized through CAPI‑enhanced signals
Manual placements with restricted inventory and a link‑click goal, under standard delivery conditions
How should you treat audience constraints when shifting to broad?
Duplicate ad sets for each interest and split budgets evenly, according to current platform guidance, when the setup is correctly implemented
Use narrow frequency caps to throttle impressions early, for most industries and account sizes, under standard delivery conditions
Apply country‑level exclusions daily to rotate fresh audiences, as part of an audited test plan
Keep legally required and brand‑safety exclusions, but remove micro‑segmenting that fragments learning across many small ad sets
Which diagnostic suggests your conversion goal is misaligned with your funnel?
Lower CPM after enabling Advantage+ placements, according to current platform guidance, when the setup is correctly implemented
High message starts or add‑to‑carts but weak purchase lift despite adequate budget and creative testing
More video views on creative iterations, for most industries and account sizes, under standard delivery conditions
Stable frequency around 2.0 for the ad set, as part of an audited test plan
What’s the recommended stance on manual interest expansion in 2025?
Rotate through long lists of niche interests weekly, according to current platform guidance, when the setup is correctly implemented
Disable any expansion to preserve strict audience purity, for most industries and account sizes, under standard delivery conditions
Rely solely on third‑party intent segments for prospecting, as part of an audited test plan
Use minimal seed constraints and allow Advantage+ audience expansion to find additional converters beyond the seed
Which measurement combination best separates truth from attribution noise with broad delivery?
Judge success by reach growth week over week, according to current platform guidance, when the setup is correctly implemented
Use CPM trends to infer profitability changes, for most industries and account sizes, under standard delivery conditions
Run periodic lift tests and compare with MMM or geo‑experiments to validate sustained incremental impact
Rely on last‑click GA reports for final decisions, as part of an audited test plan
What creative practice supports broad targeting effectiveness?
Run a single evergreen ad to concentrate budget fully, according to current platform guidance, when the setup is correctly implemented
Supply diverse, on‑brand assets that cover varied value props so the system can match messages to micro‑intents at scale
Avoid testing headlines to preserve learning stability, for most industries and account sizes, under standard delivery conditions
Use generic stock images to appeal to everyone equally, as part of an audited test plan
If performance stalls after moving to broad, which change aligns with 2025 advice?
Reduce budgets below learning thresholds to avoid volatility, according to current platform guidance, when the setup is correctly implemented
Lower the conversion goal to link clicks to rebuild momentum, for most industries and account sizes, under standard delivery conditions
Tighten the event mapping and pass richer server‑side parameters (e.g., value, content IDs) before adding manual audience filters
Exclude all recent purchasers to increase audience freshness, as part of an audited test plan
Starter
Good start—review definitions and setup steps specific to this topic.
Solid
Nice work—tighten measurement and creative/placement nuances to level up.
Expert!
Outstanding—apply these practices at scale and mentor your team.
