Plan video budgets to balance breadth and repetition across platforms. Use this quiz to check how you cap frequency, dedupe reach, and pace spend.
What is the primary purpose of deduplicated reach when planning across TV, online video, and social video?
To guarantee sales without creative testing
To remove the need for frequency caps entirely
To increase CPMs for premium inventory
To avoid counting the same people multiple times and reduce wasted frequency
When budgets are tight in an awareness flight, which choice usually improves efficiency first?
Widening reach before pushing the same audience to higher frequency
Maximising frequency on already‑exposed users
Only buying the cheapest CPMs regardless of overlap
Turning off cross‑channel measurement
Which control helps manage the reach vs. frequency balance in cross‑platform video buys?
Daily budgets alone with no checks
Unlimited exposures during high‑reach moments
Frequency guardrails with ongoing monitoring and adjustments
Only post‑campaign reporting with no in‑flight changes
Why do planners increasingly use unified frameworks for cross‑media video in 2025?
Because frequency management is now automated universally
Fragmented identity and measurement make siloed planning inefficient
Because cross‑platform identity is fully standardised everywhere
Because single‑channel planning produces superior deduplication
Which metric best indicates whether you are overserving a segment while under‑reaching others?
Creative rotation count only
Frequency distribution against unique reach by segment
Total impressions delivered
Average CPM across the plan
What tactic reduces duplication when multiple partners reach the same audience at once?
Ignore overlap because more impressions are always better
Lock each partner to the same audience regardless of overlap
Split budgets evenly and never reallocate
Coordinate flighting and shift budget to partners adding incremental reach
How should attention or creative‑fit signals influence frequency?
Ignore attention in frequency decisions
Use stronger creative or higher attention placements to justify lower frequency, not higher
Always raise frequency when attention scores rise
Cap all placements at the same level regardless of context
Which reporting view helps decide between adding new channels or adding frequency?
Last‑click conversions only
Creative file size reports
Channel CPM ranking alone
Incremental reach curves by spend tier
What’s a sensible weekly goal when balancing breadth and depth for brand campaigns?
Cover as many target users as possible at low‑to‑moderate frequency
Serve minimal users at very high frequency
Ignore breadth and optimise purely to CTR
Serve the whole population with one impression only
Which action best prepares cross‑media plans for accurate pacing against reach goals?
Skip any reconciliation of identity methods
Use different audience definitions per channel
Change naming later after reports are live
Align taxonomy and dedupe methods across partners before launch
Starter
You grasp the basics of coverage and caps. Revisit deduped reach, attention‑aware caps, and overlap reallocation.
Solid
Good control of breadth vs. depth. Tighten frequency distributions and incremental reach reads to guide shifts.
Expert!
You balance breadth and repetition with precision, linking attention, dedupe, and pacing to outcomes in 2025 stacks.
