A strong op-ed blends a timely hook with clear, defensible arguments. See if your pitching and drafting instincts align with what editors expect in 2025.
Most outlets cap op‑eds around which word range?
≈700–800 words
Over 3,000 words
100–200 words
1,800–2,400 words
What’s the purpose of a news peg in an op‑ed?
Add unrelated personal anecdotes
Summarize your resume
Tie your argument to a timely event readers already follow
List every data source in full
Which subject line increases open rates when pitching an editor?
A blank subject line
Specific, concise line that states the argument and timeliness
Vague teaser with no thesis
All‑caps hype with exclamation points
When aiming for publication, what’s the usual rule about exclusivity?
Offer to one outlet at a time and note exclusivity in the pitch
Publish on your blog first, then pitch
Attach a pay‑to‑play fee
Send the same draft to dozens simultaneously
Which structure best signals thought leadership in an op‑ed?
Unedited stream of consciousness
Clear thesis, two to three proof points, and a practical takeaway
Long literature review
Chronological autobiography
What improves acceptance odds besides strong writing?
Following each outlet’s submission rules (word count, format, bios)
Attaching ten high‑res images by default
Using industry jargon throughout
Embedding tracking pixels
For credibility, what kind of evidence should you prioritize?
Recent data, clear examples and links to authoritative sources
Anonymous rumors
Undisclosed conflicts of interest
Outdated statistics without context
If your first‑choice outlet passes, what’s a smart next move?
Tweet the whole draft publicly first
Quickly tailor and pitch your second‑choice outlet’s audience
Wait months before trying again
Resend the same email repeatedly
Which bio line best supports a policy op‑ed?
Personal hobbies only
A branded tagline with slogans
One‑sentence credential directly relevant to the argument
A full CV pasted in the email
What’s the best way to open an op‑ed for busy editors and readers?
A lead that states the thesis quickly and sets the stakes
A vague anecdote with no point until the end
A preface asking for leniency
A table of contents
Starter
Good start—review the fundamentals and tune your checklists.
Solid
Strong grasp—polish the details to boost consistency under pressure.
Expert!
Excellent—your instincts and execution match best practice.
