Bundling can unlock revenue by serving heterogeneous willingness to pay. This quiz probes where mixed bundling beats pure bundling—and when it doesn’t.
Pure bundling means customers can buy ______.
only components, never a bundle
either, but the bundle is priced higher than the sum
components at cost and the bundle at list
only the bundle, not individual components
Mixed bundling tends to dominate when customer valuations are ______.
diverse and weakly correlated across items
identical for every buyer
perfectly correlated across items
unknown and cannot be estimated at all
Which industry signal in 2025 most supports a turn toward bundles and aggregation?
Regulators banning all bundles
Consumers abandoning subscriptions entirely
A universal shift to single‑title PPV only
Growth of wholesale distribution and cross‑platform streaming bundles
Under inventory scarcity, dynamic mixed bundling can converge toward ______.
free access for all users
two‑part tariffs with zero usage fees
pure bundling at a single price point
component pricing with selective discounts
A good diagnostic for mixed‑bundle pricing is to test bundles against components for ______.
gross revenue without costs
number of SKUs displayed
social followers gained
incremental profit after cannibalization
When should pure bundling be avoided on fairness grounds?
When usage is uniform and predictable
When items are perfect complements
When unit costs are negligible
When essential components are locked behind the bundle and needs vary widely
For digital services in 2025, which lever supports bundles without increasing churn?
Mandatory annual prepay for all tiers
Tiered bundles with ad‑supported entry options
Removing family plans industry‑wide
Across‑the‑board price hikes without added value
In price testing, a bundle beats components if it ______.
captures surplus from cross‑item valuation differences
uses identical prices across all markets
always lowers AOV regardless of margins
has more items listed than competitors
Which KPI best flags harmful bundle cannibalization?
App store rating variance
Drop in contribution margin per user after bundle launch
Email CTR on launch day
Weekly session count alone
A retailer tests: components at list, bundle at a discount, and components with targeted coupons. This is primarily evaluating ______.
pure bundling only
two‑sided marketplace take‑rate policy
loss‑leader strategy for unrelated goods
mixed bundling vs. component pricing trade‑offs
Starter
You know the basics—next, quantify cannibalization and test bundles against components for profit, not hype.
Solid
Strong! Refine when scarcity shifts optimal policies and use ad‑supported tiers to hold retention.
Expert!
You’re thinking like a pricing scientist—using heterogeneity and distribution to make mixed bundles pay.
