Know where operations recovery ends and stakeholder messaging begins.. Test how plans align so you keep serving customers while communicating clearly..
Business continuity management primarily focuses on…
hiring influencers during launches
writing headlines for the press
keeping critical operations running or restored to acceptable levels
renaming product SKUs
Crisis communications primarily focuses on…
changing office layouts
maintaining warehouse humidity
optimising tax filings
protecting trust through timely, accurate stakeholder messaging
In a risk matrix, which two axes are commonly used to prioritise threats?
budget and mood
age and height
likelihood and impact
impressions and clicks
Which artefact connects continuity and comms plans so teams act in sync?
a single long email thread
a quarterly brand moodboard
an integrated incident playbook with roles and decision thresholds
a generic office poster
During a cyber outage, what should comms avoid promising before IT has confirmed it?
that updates will follow
that the team is investigating
that customer data protection is the priority
a precise restoration time when diagnostics are ongoing
Which KPI best shows whether crisis updates are getting through to stakeholders?
reach and click-through to the live status or FAQ page
number of stock photos used
office coffee consumption
file size of the logo
Why run joint exercises with continuity, legal and comms twice a year?
to win design awards
to extend annual leave
to increase catering budgets
to test handoffs and approvals before real incidents
What’s the safest place to host your live crisis FAQ?
a long social thread only
a resilient status or newsroom page you control
a third-party site you cannot edit
a PDF attachment in old posts
Which message order usually works best at the top of crisis updates?
impact on people, what happened, what’s being done, what to do next
brand history, product tagline, office trivia
blame first, apology last
stock price before safety info
What should trigger escalation from comms-only to full incident management?
a trending office meme
thresholds in the risk matrix such as high impact or regulatory exposure
a single snarky comment
a team member on holiday
Starter
Keep at it—review the fundamentals for this topic and tighten your approach.
Solid
Good grasp—refine details and apply consistently under time pressure.
Expert!
Masterful—your choices align with 2025 best practice and standards.
