Services Marketing

Capacity/ Demand Matching

Great service operations balance what guests want with what resources they actually have. Test your knowledge of strategies that match capacity to shifting demand.

Yield management adjusts room prices in real time to match demand with available ______.

batteries

slogans

domains

capacity

Capacity refers to the seats, rooms, or slots a provider can actually sell. Yield systems continually alter price to fill that capacity.

Airlines routinely overbook flights to hedge against passenger ______.

tips

boarding passes

no‑shows

coffee orders

A proportion of passengers don’t turn up, so carriers sell more tickets than seats. Historical data tells them how many no‑shows to expect.

A fast‑casual chain uses mobile ordering to shift demand from peak lunch hour; this is known as ______ shifting.

humidity

demand

lunar

asset

Moving part of the order flow into mobile spreads demand across time. That shift trims peak congestion without adding capacity.

Cross‑training staff allows managers to quickly add capacity by redeploying ______.

parking meters

playlists

employees

hashtags

Multi‑skilled workers can be reassigned on short notice. Cross‑training boosts flexibility at minimal cost.

2025 Deloitte analysis found AI queue systems cut average wait times during peaks by about ______ percent.

zero

3

30

300

AI queue routers in 2025 pilots sliced peak waits by roughly a third. Shorter queues raise throughput and satisfaction.

Hotels that turn off low‑occupancy floors to save utilities are practicing capacity ______.

inflation

shrinkage

franchise

color‑coding

Closing unused floors reduces variable costs like energy and housekeeping. It’s a quick form of capacity shrinkage.

Surge pricing in ride‑hailing is an example of matching capacity limits with a spike in demand via ______ incentives.

font

logo

beverage

price

Higher surge prices discourage some riders and entice more drivers, aligning supply with demand. The market finds a new balance.

Appointment buffering mainly protects schedules from ______ overruns.

service time

screen brightness

rainfall

encryption

Buffer gaps absorb small overruns, preventing a domino effect of delays. Schedules stay on track even when a task runs long.

2025 McKinsey operations insights highlight that cloud kitchens rely on real‑time order batching to pool ______ across brands.

adverts

seasons

production capacity

voters

Ghost kitchens share ovens and staff across several brands, pooling production capacity. Doing so keeps utilization high.

One simple way to smooth demand is offering weekday discounts, a tactic called off‑peak ______.

combustion

soldering

proclamations

promotion

Discounting quieter periods shifts some customers away from peaks. Off‑peak promotions therefore smooth the demand curve.

Starter

You catch the idea of smoothing peaks but need more practice juggling capacity blocks.

Solid

You handle most matching techniques but can sharpen your mix of pricing, staffing, and tech.

Expert!

You could run ops on a holiday weekend—your capacity toolkit is polished and ready.

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