Connect server-side signals and privacy-safe aggregation to recover measurement as cookies fade. Test your grasp of Conversions API, Aggregated Event Measurement, and modeled conversions.
What is the primary purpose of the Conversions API (CAPI)?
Send web/app events from servers directly to Meta for more reliable measurement
Replace the Meta Pixel entirely for remarketing lists
Scrape competitor ads for insights
Generate ad creative automatically
Aggregated Event Measurement (AEM) primarily helps with measurement for which audience?
People on iOS 14.5+ and similar privacy‑constrained contexts
Only B2B enterprise accounts
Only logged‑out web visitors
Only Android 8 users
Which statement about modeled conversions is accurate on Meta?
Modeled conversions are never used in reports
Modeling requires turning off the Pixel
Modeling replaces lift tests entirely
Modeled results supplement observed conversions when direct measurement is limited
What improves event match quality when using CAPI with Pixel?
Randomizing event names every hour
Turning off Advanced Matching
Deduplicating events using the same event_id across Pixel and server
Sending only server events and deleting Pixel
Which best practice strengthens CAPI resilience as third‑party cookies deprecate?
Avoid testing server responses
Send key post‑conversion events server‑side with required parameters
Throttle all events to once per day
Use GET requests without authentication
Under AEM for web, what long‑standing limit should teams design around?
Unlimited web events with real‑time user‑level logs
Events allowed only on weekends
A constrained set of prioritized conversion events per verified domain
Only one event per campaign objective
Which diagnostic indicates CAPI is working but may be under‑matching users?
Many rejected campaign names
Low frequency at the ad set
High Page Load Time in Page Insights
Low Event Match Quality scores in Events Manager
Why is running both Pixel and CAPI recommended for most advertisers?
Meta requires buying extra credits
It removes the need for consent prompts
Redundant capture increases reliability and improves matching
It unlocks special objectives
What’s a privacy‑first reason results can differ between Meta and GA4 for the same campaign?
Meta excludes iOS data entirely
Meta copies GA4’s data nightly
Each platform applies different attribution windows and modeling assumptions
GA4 ignores server‑side events
Which setup detail helps maintain ROAS reporting when third‑party cookies are gone?
Server‑side purchase events with value and currency parameters via CAPI
Only sending PageView events
Removing all value parameters for privacy
Posting events without timestamps
Starter
You understand privacy‑safe measurement concepts. Shore up CAPI parameters and event prioritization.
Solid
Solid on AEM and modeled results. Keep improving match quality and server‑side coverage.
Expert!
You master privacy‑centric measurement. Your CAPI + AEM setup should withstand cookie loss.
