Configure Meta’s Conversions API Gateway from Events Manager to harden measurement as cookies decline. Check your understanding of setup steps, deduplication, and diagnostics to maintain match quality.
Where do you begin setting up Conversions API Gateway in Meta’s UI?
Ads Manager > Campaigns > Columns
Page Settings > Advanced
Business Settings > Payments
Events Manager > Settings > Set up with Conversions API Gateway
What’s the primary purpose of using CAPI alongside the Pixel?
Replace all client events with modeled data only
Send server-side events for resilient measurement and optimization
Generate ad creatives automatically
Bypass consent dialogs for tracking
How do you prevent double-counting when sending the same event via Pixel and CAPI?
Turn off Advanced Matching
Throttle server events to once daily
Randomize event names per request
Use the same event_id value on both so Meta can deduplicate
Which diagnostic helps assess whether identifiers are matching well?
Ads Library Transparency Score
Audience Overlap Gauge
Event Match Quality in Events Manager
Creative Compliance Index
What’s a best practice for purchase reporting as third‑party cookies deprecate?
Send server-side Purchase events with value and currency parameters
Strip value for privacy
Post events without timestamps
Limit to PageView only
Which setup task may be required when provisioning CAPI Gateway?
Disable HTTPS to simplify routing
Whitelist IPs inside Ads Manager only
Configure a subdomain and required DNS so the gateway admin UI can run
Create a public Facebook App Review video
Why is running both Pixel and CAPI recommended for most advertisers?
It removes the need for consent prompts
Meta unlocks extra objectives only then
Redundant capture raises the chance eligible events are recorded
It guarantees 100% attribution
Under Aggregated Event Measurement constraints, what should teams plan for?
Only one event per objective globally
Unlimited user-level logs in real time
Events allowed only during business hours
A prioritized, limited set of conversion events per verified domain
Which of the following most directly improves match quality for server events?
Using GET instead of POST
Changing event names weekly
Passing required identifiers (e.g., email/phone hashed) where consented
Sending empty user_data objects
If EMQ is low after launch, what’s a sensible first action?
Turn off the Pixel entirely
Delete the data source and start over
Duplicate campaigns to brute‑force scale
Audit payload parameters and dedup keys, then retest in Events Manager
Starter
You grasp the basics of CAPI Gateway. Deepen your EMQ and dedup troubleshooting skills.
Solid
Strong CAPI setup knowledge. Keep refining identifiers and server coverage for stability.
Expert!
Excellent mastery of server‑side signals. Your setup should withstand cookie loss and platform changes.
