Test your knowledge of Category Extension Risks essentials. Each question sharpens your strategic marketing insight.
A brand faces dilution when a new category extension weakens the core brand’s ______ associations.
price
distribution
color
unique
Cannibalization risk refers to new variants stealing sales from ______ offerings.
premium
competitor
seasonal
existing
The 'fit' heuristic suggests extension success rises when perceived similarity is ______.
negative
low
irrelevant
high
Regulatory scrutiny intensifies if extension claims create misleading ______ expectations.
aesthetic
functional
social
nostalgic
Line‑logic overextension often leads retailers to cut shelf space due to SKU ______.
rotation
integration
proliferation
animation
House‑of‑brands architecture lowers extension risk by isolating ______ equity.
regional
partner
parent
seasonal
Launching a budget extension under a premium brand can trigger ______ pricing perceptions.
dynamic
elastic
skimming
inconsistent
Testing extension ideas with conjoint analysis quantifies cannibalisation by modelling consumer choice under ______ conditions.
retroactive
exclusive
hypothetical
mandatory
One classic mitigation tactic is to launch the extension as a ______ brand endorsed by the parent.
distribution
competitor
sub
legacy
Negative halo effects can spread faster on social media, amplifying ______ risk of poor extensions.
reputational
operational
tax
logistical
Starter
Dive deeper into the fundamentals.
Solid
You have a good grasp—keep polishing.
Expert!
Impressive command of advanced concepts.
Mastering Category Extension Risks Interview Questions will equip you to evaluate when brands should venture into new lines. Start with our segmentation targeting positioning interview questions guide to understand how risk fits into broader strategies, then tackle the competitive frames of reference interview MCQs, test your skills with the POD vs POP identification question set, and sharpen your framework using the value proposition canvas interview questions. Working through these interview questions will give you the confidence to discuss category extension tactics clearly.
