Make partnerships additive, not muddy. Use fit, clarity and measurement to ensure both brands grow.
The strongest predictor of co‑branding success is complementary ______ between partners.
identical Pantone values
matching office locations
brand fit and audience overlap
equal legal entity size
A simple visual rule is to designate a clear lead brand and apply ______ for the partner mark.
random rotation
hierarchy and spacing rules
drop shadows on both logos
stretching to equal widths always
To avoid equity dilution, partners should define ______ before activation.
office seating charts
shared objectives and exit criteria
press release adjectives
CEO photo placement
A measurable upside of good co‑branding is often incremental ______.
auction bid density
consideration in the overlapping segment
warehouse throughput
income tax credits
The biggest risk of poor co‑branding is ______ for customers.
inventory miscounts
higher CPMs
CEO turnover
confusion about who does what
A red flag is asymmetry where one partner contributes all the ______ while the other extracts most value.
fleet telematics
distinctive assets and distribution
equity research
office snacks
Pre‑mortems in co‑branding are useful to identify ______ risks.
brand safety and reputation
font kerning
USB power draw
Wi‑Fi channel
When partner equities are very unequal, the safer structure is usually ______.
no naming of either partner
endorsement rather than equal lockup
equal lockup always
a new masterbrand for both
Co‑branding works best when the combination creates a ______ customers could not easily get otherwise.
new benefit or usage occasion
internal HR policy
minor color variation only
finance‑only KPI
The minimum viable measurement plan should include reach, consideration and at least one ______ metric.
hex value
server response time
fax line usage
business outcome (e.g., trial or revenue)
Starter
Recheck fit and role clarity before locking creative.
Solid
Good—tighten hierarchy and codify exit criteria.
Expert!
Great—your plan shows balanced value exchange and outcome metrics.
