Use cohorts to track signup groups over time, reading heatmaps and curves for activation, retention, and revenue. See how churn and expansion shape MRR as months‑since‑signup progress.
A cohort groups users by a shared start event such as ______.
signup month
ad creative color
IP address
browser type only
Heatmaps in cohort tables most often chart retention by ______.
calendar quarter only
periods since signup
referrer hostname
device brand
In SaaS, rising retention curves generally signal improving ______.
cookie lifetimes
product stickiness
ad frequency
bot traffic
Cohort MRR views help separate growth from new sales versus ______ churn.
customer
DNS
server
image
Activation cohorts measure what share of a signup cohort reaches a key action within a set ______.
font size
time window
ad placement
cookie banner
Mixpanel and Amplitude dashboards commonly support cohort filters by properties such as ______.
hex color code
CSS class name
pixel density only
plan or region
Tracking one‑week and one‑month retention together helps teams spot early drop‑off and ______ effects.
printer
viewport
longer‑term
cache
Improving onboarding often lifts early‑period cohort cells, which can cascade into higher ______.
bot clicks
later retention
image CTR
CPM
Cohort charts are most meaningful when the definition of ______ is consistent across cohorts.
file name
the anchor event
timezone abbreviation
UI theme
Comparing cohorts across releases can reveal whether a new feature improved ______ metrics.
retention or conversion
font rendering
meta tags
image compression
Starter
Getting there—revisit reading cohort tables and retention curves.
Solid
Nice progress—dig into churn drivers and expansion patterns by cohort.
Expert!
Expert work—your cohort views explain retention, expansion, and MRR dynamics.
