Colours whisper subconscious cues that steer brand perception and purchase intent. This quiz probes the freshest 2025 insights on hue, meaning, and design.
Harvard Business Review’s 2025 study says new brands still pick which colour first to convey credibility?
Pink
Orange
Grey
Blue
The same research links the colour red primarily with which consumer feeling?
Frugality
Calmness
Excitement
Luxury
According to HBR 2025, purple most commonly signals ____.
Bargain pricing
Sophistication
Minimalism
Eco‑friendliness
Which hue suggests eco‑friendliness in the HBR 2025 findings?
Magenta
Black
Green
Silver
Amra & Elma’s 2025 colour‑psychology briefing predicts brands will do what to ‘classic blue’ palettes?
Phase them out entirely
Desaturate them to grey
Shift them to neon variants
Layer unexpected tones over them
The same 2025 briefing reports that multisensory store designs uplift sales by what margin versus control locations?
6 percentage points
15 percentage points
10 percentage points
1 percentage point
HBR 2025 warns that overusing which colour can dilute a brand’s distinctiveness because it’s already ubiquitous online?
Turquoise
Yellow
Brown
Blue
Amra & Elma 2025 notes that ‘the future of blue is ____’.
monochrome
fluorescence
elimination
variation
HBR 2025 suggests using which secondary colour with blue to inject freshness without losing trust signals?
Pure black
Unexpected tones like coral
Grey gradients
Basic white
Colour‑psychology research continually finds that up to ___% of initial product impressions stem from colour alone.
90
40
5
25
Starter
Review colour meanings to sharpen semiotic choices in your visuals.
Solid
Strong work—fine‑tune palette contrasts to maximise brand stand‑out.
Expert!
You handle colour theory like a design psychologist ready to paint sales upticks.
