Test how well you grasp competitive frames of reference concepts. Answer ten quick questions to see where you stand.
A frame of reference defines which ____ a brand competes against in customers' minds.
price tier
category
promo code
manufacturing plant
Marketers first clarify the product category before positioning against competitors.
Choosing a too‑broad competitive frame risks diluting perceived ______ advantage.
color
differentiation
cost
SKU count
A wide frame lumps a brand with many rivals, making uniqueness harder to spot.
A niche organic juice brand might frame itself against ______ drinks rather than sodas.
energy
functional wellness
protein bar
dairy
Selecting a health‑focused set emphasizes fit and superiority on wellness cues.
In 2025, analysts recommend updating frames whenever market share shifts exceed ____%.
20
1
50
5
Material share movement can reorder salient competitors in the consumer psyche.
Smartphone OEMs often adopt photography as the primary frame when their ______ performance lags.
app store
battery
chipset
pricing
Reframing stresses areas of strength while side‑stepping weaknesses.
Category creation strategies aim to become the default frame, also called a ______ brand.
flanker
follower
fighter
reference
Owning the reference slot shapes how all later entrants are judged.
Segmenting frames by usage context is known as ______ framing.
financial
demographic
temporal
situational
Usage‑occasion lenses compete only with options customers consider in that moment.
Streaming services shifted their frame from 'DVD replacements' to '______ alternatives'.
game console
radio
cable
ISP
Reframing against cable re‑positions value versus bundling and ads.
Share‑of‑______ is often the KPI tracked within the chosen competitive frame.
display
voice
shelf
mind
Media analysts benchmark SoV among directly framed players.
When evaluating a new frame, marketers test whether target consumers find it ______.
funny
colorful
cheap
credible
Believability is prerequisite for any comparative positioning to stick.
Starter
Competitive basics need more practice.
Solid
Good grasp—polish nuance in competitive frames of reference.
Expert!
Excellent command of competitive frames of reference!
