Audit your compete machine end‑to‑end. Translate interviews and intel into seller action and measurable wins.
What is the first prerequisite to analyze win‑loss interviews programmatically?
Weekly SDR stand‑ups
Consistent tagging of interviews and outcomes.
Lead scoring by MQL status only
Quarterly price audits only
CI loops frequently break at activation. According to 2025 benchmarks, which fix moves the needle for sales?
Email PDF decks monthly
Operationalize battlecards and competitive updates directly in seller workflows.
Rely on tribal knowledge from top reps
Publish CI wikis without ownership
Which pair best represents CI loop cadence from data to action?
Capture → Analyze → Activate → Measure.
Hire → Train → Coach → Fire
Prospect → Qualify → Demo → Close
Brainstorm → Ideate → Pitch → Celebrate
A high‑leverage CI metric that ties to revenue is ______.
Slack emoji reactions on CI updates
total pageviews on the CI portal
number of intel sources subscribed
win rate deltas on competitor‑flagged opportunities after battlecard adoption.
What practice improves signal quality in win‑loss programs?
Only interview closed‑won deals
Ignore disqualifications
Triangulate interviews with CRM reason codes and call notes.
Let vendors script buyer interviews
To keep compete content current, a 2025‑aligned operating model is to ______.
rewrite everything ad‑hoc from scratch
outsource it once per year and forget it
hide updates to reduce noise
calendar regular refreshes tied to launch/pricing changes and usage analytics.
Which channel increases CI adoption among field teams?
Hosting info on an internal blog only
Broadcasting long emails quarterly
Embedding compete insights in CRM or enablement tools where reps work.
Posting PDFs in shared drives only
A telltale sign your CI loop isn’t closing is ______.
no measurable change in win rate or deal velocity despite heavy content output.
growing list of intel feeds
increasing CI headcount
more shares of CI newsletters
For executive reporting, which artifact demonstrates CI business impact best?
A list of competitor logos
Before/after cohort analysis on competitive deal outcomes post‑enablement.
Total number of intel clips saved
Anecdotes from two marquee deals
What should trigger a fast‑track CI update outside normal cadence?
Competitor’s new blog category
Minor UI color tweaks
Rumored employee departures
Confirmed changes to a rival’s pricing, packaging, or positioning.
Starter
Revisit CI tagging and activation so insights reach sellers.
Solid
Tighten your activation channels and quantify win‑rate deltas.
Expert!
CI machine is humming—keep the loop tight and outcomes visible.
