Maps turn messy competitor lists into a visual chessboard of where to play and how to win. See if you can read the grid, spot the gaps, and avoid mirages in white space.
In a positioning map, the axes should primarily represent ______.
attributes that target customers use to compare solutions.
factor names pulled from stock tickers.
internal KPIs chosen by finance.
arbitrary design aesthetics.
White space on a competitive map indicates ______.
zones already dominated by the market leader.
a valuable attribute combination where no competitor is strongly positioned.
areas with the lowest price only.
data points with missing competitor revenue.
What is the recommended first step before selecting map axes?
Hire a graphic designer for visual polish.
Plot your own product at the center by default.
Collect voice‑of‑customer data to rank decision drivers.
Set the y‑axis to price in every scenario.
If multiple rivals cluster in the top‑right quadrant, a feasible strategic option is to ______.
differentiate on a new dimension or sub‑segment the market.
lower both axes to create artificial distance.
match competitor claims pixel‑for‑pixel.
abandon data gathering entirely.
Dot sizes on 2025 positioning dashboards often represent revenue or share so that teams can ______.
make the chart fit social‑media aspect ratios.
obscure performance from investors.
satisfy legal labelling requirements.
judge the economic attractiveness of observed gaps.
Using price and quality as axes can mislead white‑space searches if ______.
regulators cap pricing disclosures.
customers actually prioritise speed or experience over either variable.
competitors’ logos are similar colours.
the y‑axis is inverted on the chart.
Which dataset most enhances B2B white‑space maps in 2025?
calendar invites exported as CSV.
emoji sentiment from random tweets.
office floor‑plan blueprints.
intent and technographic signals layered onto firmographics.
A gap found in white space should be tested first with ______ before heavy investment.
customer discovery interviews or prototype validation.
changing corporate colours.
public press releases claiming leadership.
a full budget reallocation.
What is a common pitfall when interpreting white space?
using more than two axes visually.
segmenting by region and vertical.
plotting too many customer quotes.
Assuming absence of competitors equals strong demand.
Dynamic competition dashboards in 2025 refresh maps with live data from ______.
hourly horoscope APIs.
manual surveys run once a year.
product‑usage telemetry and third‑party feeds.
JavaScript colour‑picker libraries.
Starter
Start by nailing the customer‑valued axes; the gaps will make more sense.
Solid
Good eye for patterns—layer live data next to turn insight into action.
Expert!
Expert mapper: you can see the board, find the gap, and plot a winning move.
