Services Marketing

Complaint Handling KPIs

Smart metrics turn complaint data into continuous improvement fuel. See if you can match each KPI to its purpose.

Which KPI measures the share of issues resolved in the *very first* interaction?

Mean Time to Repair

First Contact Resolution

Escalation Rate

Customer Satisfaction Score

FCR tracks one‑touch fixes, linking strongly to reduced costs and higher loyalty. Multiple hand‑offs erode trust.

A 2025 benchmark suggests which overall satisfaction metric now correlates most with subscription renewals?

Complaint Volume

Average Handle Time

Customer Effort Score

Net Promoter Score

Studies show that ease beats delight: lower perceived effort predicts repeat business even more than promoter intent.

Which timing metric captures responsiveness from complaint intake to first acknowledgement?

Backlog Age

Resolution Time

Response Time SLA

Hold Time

Acknowledging quickly sets expectations and calms emotions, making this SLA central to 2025 support dashboards.

Tracking the percentage of cases escalated beyond tier‑1 support primarily helps diagnose:

Payment success rate

Marketing ROI

Website speed

Knowledge gaps

Frequent escalations flag missing frontline enablement—an early warning to refresh training or content.

When evaluating agent workload balance, leaders often review which KPI?

Tickets per Agent per Day

CSAT

Visitor Bounce Rate

Churn Rate

Even distribution prevents burnout and ensures consistent service quality across shifts.

The ratio of complaints upheld versus dismissed is useful for assessing:

Bounce emails

Procedural fairness

Chatbot containment

Average revenue per user

A balanced uphold/dismiss rate signals objective investigation; extremes hint at bias or policy issues.

Why is tracking *repeat complaint rate* critical?

It predicts search traffic

It drives ad bidding

It measures social followers

It shows if fixes truly stick

Repeats indicate unresolved root causes, inflating cost and frustrating customers.

A rising *Average Time to Resolution* with stable volume may suggest:

Agents are faster

There are fewer channels

Cases are becoming more complex

Complaint forms are shorter

Longer resolution while volume holds steady often means issues need deeper investigation or cross‑team input.

Which metric directly ties financial impact to complaint handling?

Open Rate

App Downloads

Click‑through Rate

Cost per Resolution

Knowing spend per solved case helps justify automation or headcount decisions.

Surveys sent post‑resolution typically target feedback within what ideal time frame to maximize response accuracy?

Within 24 hours

After one week

After one month

At quarter end

Fresh memories yield higher response rates and more precise sentiment, improving dataset reliability.

Starter

Brush up on core concepts of the topic and try again.

Solid

Good grasp—polish the finer points for mastery.

Expert!

You know this inside out. Time to put it into practice.

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