Storytelling & Copywriting

Copywriting for Accessibility & Clarity

Write so more people can succeed on the first read. Use plain language, meaningful labels, and context that supports assistive tech.

Which link text best supports screen‑reader and SEO clarity?

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Descriptive links communicate purpose out of context. Vague labels force extra interpretation. Clear framing improves decisions and reduces friction.

What’s the most inclusive way to write date ranges for global audiences?

Write 12‑15/7 for style

Use 07/12 without context

Rely on local slang for months

Spell the month and include the year (e.g., 12–15 July 2025)

Explicit month names avoid regional ambiguity. Adding the year anchors time for future readers. Clear framing improves decisions and reduces friction.

Which headline is most accessible at a glance?

Clear, front‑loaded benefit with key noun first

Poetic wordplay that hides the topic

A single vague adjective

ALL CAPS with emojis

Front‑loading helps skimmers and assistive tech users. Cryptic phrasing slows comprehension. Clear framing improves decisions and reduces friction.

For images that act as buttons, what should alt text communicate?

every color and shape detail

the function or destination of the control

leave it empty in all cases

a decorative description only

Functional graphics need actionable alt text so non‑visual users can complete tasks. Clear framing improves decisions and reduces friction.

Which paragraph style typically aids comprehension online?

frequent inline jargon

overuse of abbreviations without expansion

short paragraphs with one idea and plain language

dense blocks with multiple tangents

Chunking reduces cognitive load and supports diverse reading strategies. Clear framing improves decisions and reduces friction.

What is the best practice for heading levels in long pages?

choose any level based on font size

avoid headings to keep pages short

use multiple H1s for emphasis

follow a logical H1→H2→H3 hierarchy without skipping for styling

Proper structure aids navigation for screen readers and scanners. Style should not break document outline. Clear framing improves decisions and reduces friction.

Which number format improves scannability in body copy?

use digits for 10 and above; spell out very small numbers when helpful

spell out every number regardless of length

omit separators in large numbers

alternate randomly for variety

Consistent patterns help readers parse quantities quickly. Excessive spelling slows reading. Clear framing improves decisions and reduces friction.

What should you do with specialized terms that must appear?

use acronyms without expansion

define them briefly on first use

assume readers know them

link to a long external glossary only

A short in‑line definition preserves flow and inclusivity. It prevents avoidable confusion. Clear framing improves decisions and reduces friction.

Which approach supports accessible error messaging?

humor that blames users

codes without explanation

plain language that states the problem and how to fix it

color‑only indicators

Actionable guidance speeds recovery and respects users. Red‑only cues fail color‑blind readers. Clear framing improves decisions and reduces friction.

What’s an appropriate reading‑experience target for general audiences?

optimize solely for keyword density

assume expert literacy and use maximal jargon

write as a legal contract by default

plain‑language style that most adults can process quickly

Plain language widens reach and reduces support burden. Clarity beats ornament in product copy. Clear framing improves decisions and reduces friction.

Starter

Review plain language, headings, and link text basics to boost comprehension.

Solid

Nice clarity—add definitions and error guidance where needed.

Expert!

Outstanding—your copy is inclusive, scannable, and easy to act on.

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