Condense your differentiation into a single, concrete promise that names the audience, outcome, and edge. Remove jargon and make the benefit instantly scannable.
A strong one‑sentence value proposition names the audience, core outcome, and ______.
board approvals
differentiator or edge
UI color scheme
funding round
Which phrasing is most aligned with best practice?
“Next‑gen AI‑powered synergy platform.”
“Help sales teams qualify twice as fast without manual data entry.”
“We are passionate about excellence.”
“A revolutionary paradigm for ecosystems.”
A tell for weak value propositions is that they lead with features instead of ______.
customer outcomes
brand history
UI aesthetics
founder story
Scannability improves when the sentence avoids ______.
abstract buzzwords and filler
naming the audience
specific numbers
a clear verb
Adding credible numbers (e.g., “cut prep time by 30%”) primarily improves ______.
SEO click‑through
server uptime
design awards
specificity and believability
A one‑sentence value proposition should avoid guarantees and instead frame ______.
evidence‑based expected outcomes
feature roadmaps
internal OKRs
legal disclaimers
When adapting value propositions to segments, keep the core outcome stable and vary the ______.
context or use case language
financial year
company name
font family
A useful test for a one‑sentence promise is whether a stranger can ______.
guess your CAC
code the backend
recall your logo colors
repeat it accurately after one skim
Which structure is commonly recommended?
“For [audience], we help [achieve outcome] by [how/edge].”
“World‑class features for everyone.”
“Founded in [year], we believe in innovation.”
“Number one in the industry.”
Before publishing, a quick smoke test is to check that the sentence ______.
mentions every feature
avoids internal jargon and is outcome‑led
uses four commas
includes your mission statement
Starter
Start by naming audience, outcome, and edge in a single clear sentence.
Solid
Strong promise—tighten wording and add specific proof points where possible.
Expert!
Sharp, memorable, outcome‑first promise with a clear differentiator.
