Pressure‑test whether your value propositions are clear, specific, and outcome‑driven. Practice turning vague claims into concrete customer benefits.
Which version best qualifies as a value proposition?
“Next‑gen platform.”
“Cut invoice time from hours to minutes for field teams.”
“We’re the market leader.”
“Powered by AI.”
What makes “Powered by AI” weak as a value proposition on its own?
It is too long.
It mentions numbers.
It uses active voice.
It describes the means, not the customer benefit.
Which addition most strengthens a value proposition?
A longer sentence
A trademark symbol
A quantified result tied to a specific job‑to‑be‑done
An internal slogan
Where should a primary value proposition typically appear on a landing page?
Only in the footer
Only on the About page
Prominently above the fold with a matching CTA
Hidden behind tabs
Which rewrite focuses on outcomes rather than features?
“Schedule jobs 2× faster so crews finish more work per day.”
“Now with calendar API v3.”
“New interface with tabs.”
“Supports webhooks.”
Which test helps validate a value proposition pre‑launch?
Add three more menu items
A/B test the headline and subhead against a control
Change favicon
Increase image resolution
What element often improves memorability of a value proposition?
Passive voice everywhere
Abstract jargon
Concrete nouns and specific numbers
Excessive qualifiers
Which KPI most directly reflects a value proposition’s effectiveness on a landing page?
Time on legal page
Number of footer links
Primary CTA click‑through rate
Page background size
What common pitfall dilutes value propositions in 2025?
Limiting testimonials
Using a single CTA
Avoiding emojis
Leading with generic tech labels instead of user outcomes
Which statement aligns with a strong value proposition pattern?
“Hire vetted nurses in 24 hours, not weeks.”
“World‑class solutions.”
“We use blockchain.”
“Empowering digital transformation.”
Starter
Re‑focus on stating outcomes clearly and putting them where users see them first.
Solid
Strong fundamentals—add quantification and test headlines against control.
Expert!
Outstanding—your value propositions are specific, credible, and conversion‑ready.
