Good experiments begin with sharp, testable hypotheses. Check how well you can turn ideas into clear predictions.
A good experiment hypothesis must specify the change, the audience and the ______.
server latency
graphic designer
budget code
expected outcome metric
Adding emotional language to a CTA is a ______ factor in persuasion models.
motivational
structural
frictional
pricing
Which framework encourages framing hypotheses as ‘because we believe X, changing Y will Z’?
PESTEL
RICE
Hypothesis‑Driven Development
MoSCoW
The main benefit of prioritising hypotheses with the ICE (Impact‑Confidence‑Ease) score is to ______.
allocate test capacity to high‑value ideas
speed up page load
remove all risk
increase code coverage
Before phrasing a hypothesis, qualitative research like user interviews primarily helps to _____
uncover customer pain points worth testing
finalise colour hex codes
write SQL indexes
set cookie expiry
A falsifiable hypothesis means that a test could reasonably ______.
compile faster
go viral
prove it wrong with data
earn revenue
The SMART acronym reminds teams hypotheses should be Specific, Measurable, Achievable, Relevant and ______.
Transactional
Trendy
Time‑bound
Technical
Which of these is NOT useful in defining a hypothesis scope?
Primary metric
Variation description
Target segment
Favourite colour of the analyst
In GA4, an event‑based conversion chosen for a hypothesis should align with ______.
the CEO’s hobby
the business objective the page serves
server uptime
page font
Using prior experiment results to inform new hypotheses embodies a ______ learning loop.
market‑mix‑model
build‑measure‑learn
cash‑burn‑hire
code‑compile‑ship
Starter
Keep learning the testing basics.
Solid
You’re on your way to optimisation mastery.
Expert!
Phenomenal command of experimentation.
