Adapt ideas to the medium without losing the promise. Test how well you reshape social assets for OOH and keep the story consistent.
Which creative adjustment is most critical when adapting from social video to roadside digital OOH?
Rely on subtle detail suited to handheld screens
Add long captions designed for sound‑on
Keep vertical aspect ratios without cropping
Use minimal words, large type, and high‑contrast visuals readable in seconds
How should sound be treated differently across these environments?
Assume sound is always on in OOH
Use long voiceovers on billboards
Remove captions from social to force sound‑on
Design social for sound‑on or captions; design OOH to be fully legible with no audio
In 2025, what platform change affects how brands prepare Facebook video assets?
Only square videos are allowed
All new Facebook videos are treated as Reels, pushing vertical, mobile‑native formats
Reels are capped at 15 seconds globally
Facebook removed Reels entirely
What’s a smart way to repurpose a social concept for OOH without losing clarity?
Keep vertical framing with no adjustments
Copy‑paste the social caption onto the billboard
Use tiny product shots to fit more text
Keep the core idea and hero visual, but simplify copy and recompose for the site line of sight
Which testing approach supports both channels without fragmenting the story?
Test only OOH and ignore social norms
Change the promise per channel
Test hooks and lengths on social while keeping the same promise used on OOH
Publish with no tests to stay consistent
When localising OOH from a social master, what must remain intact?
Brand identifiers and mandatory disclosures
All on‑screen captions even if unreadable at distance
Every idiom from the original language
Detailed feature lists
Which metric better fits OOH creative evaluation than click metrics?
Session duration
CPC and CTR
Bounce rate
Reach, attention/visibility proxies, and aided recall studies
How should aspect ratio be handled when moving a vertical social asset to landscape roadside screens?
Re‑layout with safe areas and re‑crop rather than pillar‑boxing tiny content
Shrink everything to fit the whole frame
Keep the vertical file and add black bars
Stretch the video horizontally
What creative element often needs simplification for OOH but can stay dense on social?
On‑screen text and disclaimers
Logo placement
Primary product shot
Background contrast
Which workflow reduces errors when exporting many sizes for both channels?
A spec matrix with pixel sizes, durations, and file weights for each placement
One generic file for every use
Manual re‑typing of sizes from memory
Specs remembered verbally
Starter
You can repurpose ideas, but refine legibility and spec discipline for OOH while keeping social hooks sharp.
Solid
Nice cross‑channel fidelity. Keep simplifying copy for distance and aligning ratios and safe areas per site.
Expert!
Your creative travels perfectly: vertical feed impact and billboard clarity with one coherent promise.
