This quiz tests understanding of interaction effects and how to model joint channel lift.
Cross‑channel synergy occurs when combined spend on channels A+B yields lift greater than ______ sum.
additive
geometric
multiplicative
minimum
An interaction term in regression captures synergy as ______ effect.
incremental joint
marginal independent
static
negative carry‑over
2025 studies show video + search synergy where video raises search ______ rate.
bounce
cookie
viewability
conversion
Synergies are often strongest when channels operate at different stages of the ______ funnel.
purchase
cookie
render
DNS
Ignoring synergy can lead optimisers to over‑cut awareness channels and ______ total ROI.
halve
decrease
increase
stabilise
MMM visual synergy matrices plot percentage of lift attributable to each ______ pair.
pixel
viewport
cookie
channel
Bayesian hierarchical models shrink noisy interaction terms toward ______.
mean
infinite
one
zero
Cross‑channel synergy is harder to detect when channels’ spend trends are perfectly ______.
collinear
unrelated
random
inverse
Synergy tests can involve geo‑split where one region receives only A, another only B, and third ______.
cookie
both
CPC
neither
Marketing mix optimisers should include synergy to avoid local optima; otherwise they assume ______ additivity.
negative
simple
random
complex
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
Getting ready for Cross-Channel Synergies Interview Questions means understanding how different channels can amplify each other’s impact. Start by exploring these Attribution & Marketing-Mix Modelling interview questions to see how to assign credit when campaigns overlap. Then sharpen your budgeting skills with the holistic budget setting interview MCQs for tips on allocating spend across platforms. Next, tackle the KPI lag structure practice questions to master timing effects on channel synergy. Finally, deepen your insights by reading the contribution versus attribution debate interview resources to balance these two key measurement approaches.
