Consumer Behaviour

Culture & Values

See how deeply cultural values shape purchase decisions in 2025. The questions probe rituals, meanings, and norms influencing buyers worldwide.

Forbes’ 2025 cultural‑trend forecast lists ‘ethical consumption’ as a defining Gen Z value. Which marketing tactic best demonstrates this value?

Transparent supply chains

Flash discounting

Celebrity endorsements

Mass‑media reach

Making provenance data public proves a brand’s ethics, satisfying value‑driven shoppers.

McKinsey’s 2025 State of the Consumer report names five behavioral forces; preference for brands that reflect social causes aligns with which force?

Value Alignment

Price Sensitivity

Time Poverty

Digital Convenience

Consumers increasingly reward brands whose stances match their personal beliefs.

PwC’s 2025 Voice of the Consumer survey shows 68 % of shoppers check food origin labels. This behaviour exemplifies the value of ______.

Authenticity

Novelty

Price Dominance

Immediacy

Seeking trustworthy provenance signals a quest for genuine, unaltered products.

O.C. Tanner’s 2025 Global Culture Report argues thriving workplace cultures put ______ at the centre of strategy.

Care

Profit

Technology

Compliance

Employee wellbeing—summed up as care—predicts engagement and performance.

Mintel’s 2025 trend ‘The Home: Under Construction’ champions celebrating ______ in personal spaces.

Imperfections & Individuality

Hyper‑minimalism

Uniform Colour Palettes

Rental Flexibility

Consumers prefer authentic homes that reflect real life rather than glossy perfection.

Forbes 2025 trend ‘quiet luxury’ reflects a shift toward signalling status through ______.

Subtle craftsmanship

Oversized logos

Influencer virality

Point‑of‑sale promo

Consumers now equate quality materials and tailoring with status more than conspicuous branding.

KPMG’s Summer 2025 Consumer Pulse finds that across income brackets, the top lifestyle priority is ______.

Health & Wellness

Luxury Travel

NFT Collectibles

Fast Fashion

Wellness ranked highest in KPMG’s cross‑category spending intentions index.

McKinsey 2025 reports Chinese Gen Z consumers rank ______ as the most influential social value when choosing brands.

Environmental Sustainability

Patriotism

Digital Convenience

Heritage Craft

Green commitments sway Gen Z purchase decisions more than any other single factor.

PwC 2025 says disruption of value chains creates opportunities for tech firms in the ______ sector.

Functional Food

Luxury Handbags

Fast Fashion

Non‑fungible Tokens

Personalised, functional foods sit at the intersection of health, tech and values‑based consumption.

Forbes 2025 highlights a ‘culture of repair’ encouraging longer product lifecycles. Which brand action best aligns with this shift?

Offering parts & repair guides

Launching limited‑time drops

Aggressive planned obsolescence

Discontinuing spare parts

Supporting repairs signals respect for sustainability values and builds long‑term loyalty.

Starter

Values vibe check needed—revisit 2025’s sustainability and authenticity shifts.

Solid

Solid grasp of cultural currents; polish up on functional food and quiet luxury.

Expert

Cultural compass calibrated—you can steer brand strategy with precision.

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