Web & App Analytics

Custom Dimensions & Metrics

Custom dimensions and metrics let you capture the extra context that default GA4 reports miss. Mastering their scopes, quotas and naming rules is essential if you want clean, trustworthy data for advanced analysis.

How many user‑scoped custom dimensions can a standard GA4 property have?

25

50

100

10

GA4 standard properties allow up to 25 user‑scoped custom dimensions, per Google’s 2025 quota update.

Which scope is not available when creating a custom dimension in GA4?

Session

Item

User

Event

GA4 supports event, user, and item scopes. Session scope existed only in Universal Analytics.

What is the event‑scoped custom metrics quota for a standard GA4 property?

125

10

50

25

Standard properties can create up to 50 event‑scoped custom metrics; GA4 360 allows 125.

GA4 naming rules require every custom dimension name to:

Include a space between words

Begin with the prefix ga_

Start with a letter and use only letters, numbers, or underscores

Use camelCase

Names must start with a letter and contain only letters, numbers, or underscores.

Which prefix is disallowed at the start of a custom parameter name?

user_

ga_

event_

page_

Prefixes such as ga_, firebase_, and gtag_ are reserved and cannot be used.

In GA4 360, how many user‑scoped custom dimensions can you create?

50

100

125

25

GA4 360 increases the user‑scoped custom dimension quota to 100.

When you exceed the event‑scoped custom metrics quota in GA4 standard, you must:

Delete or archive unused custom metrics

Upgrade your Firebase SDK

Wait 24 hours for the quota to reset

Purchase GA4 360 immediately

GA4 blocks new metrics until you delete or archive unused ones and free slots.

Which scope is supported for custom metrics in GA4?

Event‑scoped

User‑scoped

Session‑scoped

View‑scoped

Custom metrics can be event‑scoped (and item‑scoped for ecommerce). Session scope is unavailable.

The June 2025 Property Syncing release lets GA4 360 users automatically copy custom definitions to:

BigQuery datasets

Subproperties

Search Console

Google Ads accounts

Property Syncing propagates custom dimensions and metrics from source properties to their subproperties.

What is the maximum number of item‑scoped custom dimensions allowed per standard GA4 property?

50

25

10

100

Standard properties support 10 item‑scoped custom dimensions.

Starter

Revisit GA4 custom definition quotas and naming rules to strengthen your foundation.

Solid

Good job! Deepen your mastery by exploring GA4 360 quotas and item‑scoped nuances.

Expert!

Spectacular! Your command of custom dimensions and metrics keeps your data implementation sharp.

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