Services Marketing

Customer Satisfaction Metrics

Satisfaction scores guide resource allocation and innovation in every competitive service brand. Measure how sharply you grasp the latest 2025 metrics driving customer loyalty decisions.

Which metric captures the share of customers who would 'definitely repurchase' and is gaining traction alongside NPS?

Average Handle Time

Customer Retention Likelihood (CRL)

Employee NPS

Page Views

CRL zeroes in on repeat purchase intent, translating satisfaction sentiment into future revenue signals.

Voice‑of‑customer dashboards now blend survey scores with ______ analytics for richer context.

social sentiment

stock dividends

CPU usage

warehouse palette

Combining structured scores with unstructured social data surfaces emerging pain points earlier.

A CSAT score of 4.5/5 is often converted to ______ when benchmarking across 100‑point indices.

110

90

75

45

Multiplying by twenty standardises scales, easing comparison with 0‑100 metrics like NPS.

Customer Effort Score (CES) questions typically ask respondents to rate effort on a ____‑point scale.

7

4

2

10

Seven‑point ranges balance granularity with simplicity, maximising completion and statistical usefulness.

Real‑time feedback widgets boosted response volume by approximately ____ % in 2025.

26

160

60

6

Always‑on micro‑surveys capture in‑the‑moment sentiment, far outpacing periodic email requests.

What is the primary drawback of relying solely on NPS?

customers dislike numbers

it lacks diagnostic detail

it is too inexpensive

it uses decimal places

NPS signals loyalty risk but not root causes, requiring supplemental metrics for action planning.

Predictive satisfaction models increasingly leverage ______ behavioural data to forecast churn.

astrology

in‑app event

GDP

weather

Granular usage patterns reveal frustration well before surveys, enabling proactive retention outreach.

A 'closed loop' in survey follow‑up means contacting the customer within ______ of negative feedback.

90 minutes

1 week

1 month

24 hours

Speed signals respect and prevents issues festering online; 24 hours is the 2025 best‑practice benchmark.

Satisfaction heat‑maps often overlay scores onto ______ journeys to spotlight pain points.

carpet‑cleaning

digital

legal

warehouse

Visualising scores along clickstream paths guides UX fixes where frustration clusters.

To qualify as 'statistically significant' at 95 % confidence, CSAT samples must exceed which size when populations are >10 000?

370

1000

10 000

37

Standard error calculations show about 370 responses balance precision and survey cost at large pop sizes.

Starter

Starter: Learn the basics of CSAT, NPS, and emerging sentiment signals to elevate your metric game.

Solid

Solid: Good job! Sharpen your usage of predictive metrics and close‑loop feedback to excel.

Expert!

Expert: Outstanding! Your command of 2025 satisfaction analytics rivals top CX strategists.

What's your reaction?

Related Quizzes

1 of 10

Leave A Reply

Your email address will not be published. Required fields are marked *