Crisis Communications

Data Breach Disclosures: Compliance and Tone

Know the hard timelines and content requirements before a breach lands in your lap. Balance compliance with human‑centered tone so notices inform, protect, and build trust.

For US public companies, when must a Form 8‑K under Item 1.05 be filed after determining a cybersecurity incident is material?

Within four business days of the materiality determination

Within seven calendar days of containment

After the full forensic report is finalized

Within 24 hours of initial detection

SEC Form 8‑K Item 1.05 sets a four‑business‑day clock that starts at the materiality determination, not initial detection.

What core elements must Item 1.05 disclosures describe?

IP addresses of all affected systems

Nature, scope, timing, and material impacts or reasonably likely impacts

Exact malware family hash values

Names of every compromised individual

The rule focuses investor‑relevant facts rather than exhaustive technical indicators or personal identifiers.

When can a company delay an Item 1.05 disclosure for national security or public safety?

If the company’s board votes for a delay

If insurers request more time

If the US Attorney General authorizes a delay after FBI coordination

If outside counsel advises silence

In limited cases, the AG can approve time‑bounded delays; companies coordinate via the FBI under DOJ guidance.

Under GDPR/UK GDPR, when must a supervisory authority be notified of a personal data breach?

Within 30 business days of detection

Only if more than 100,000 records are affected

Only after notifying every individual first

Without undue delay and where feasible within 72 hours of awareness

Article 33 sets a 72‑hour target to the authority when risk exists; delays must be explained if timelines slip.

When are organisations required to inform affected individuals under GDPR/UK GDPR?

When the breach is likely to result in a high risk to their rights and freedoms

In all breaches regardless of risk

Only if regulators explicitly order it

Only after media outlets report it

Article 34 requires direct, prompt communication to people when high risk is present, beyond authority notice.

Which tone guideline is most appropriate for consumer breach notices in 2025?

Dense legalese to avoid liability

Plain, empathetic language with actionable steps and support channels

Technical jargon that proves sophistication

Marketing copy focused on brand values

Regulators emphasize clear, compassionate communication that helps people protect themselves immediately.

Which US sector‑specific rule expanded who must notify the FTC about certain health‑app breaches?

CAN‑SPAM commercial email rule

GLBA’s opt‑out marketing rule

The updated Health Breach Notification Rule covering health apps and connected devices

COPPA’s parental consent rule

The HBNR now reaches many direct‑to‑consumer health apps and devices outside HIPAA, tightening notice duties.

What should an internal playbook do when the 8‑K clock starts but facts are incomplete?

Skip disclosure if impacts seem reputational only

Wait for full root‑cause confirmation

Publish speculative details to fill gaps

File what is known and amend promptly as more becomes available

The rule permits good‑faith amendments; delaying for perfect information risks non‑compliance.

What is one defensible way to balance legal precision with public reassurance in breach statements?

Separate investor 8‑K language from consumer notices tailored to practical harms

Use the same terse wording for all audiences

Avoid naming any remediation offers

Let vendors notify on your behalf without review

Audience‑specific messages meet distinct obligations while aligning on facts and avoiding contradictions.

Which governance step best reduces scramble the day a disclosure is needed?

An informal chat channel with no owner

Pre‑approved templates with fields for timing, impact, and mitigation plus an AG‑delay decision tree

Waiting to create materials until after counsel is retained

A single generic press release kept on a shared drive

Prepared templates and decision trees operationalize timelines and exceptions so teams move within the rules.

Starter

You know the clocks and basic content. Practice drafting plain‑language notices under time pressure.

Solid

Strong command of timelines and tone—work on amendment flows and multi‑audience alignment.

Expert!

Expert: your playbooks meet rules, protect people, and maintain trust.

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