Choosing the right data‑retention window balances insight depth and privacy obligations. This quiz tests your grasp of GA4’s 2025 retention rules, thresholds, and API controls.
Default user-level data retention setting for new GA4 properties is ____ months.
14
26
38
2
Google sets a conservative 2‑month default to minimise stored identifiers.
Extending retention to 14 months requires which role on the property?
Marketer
Viewer
Analyst
Editor
Only Editors can change data retention in Admin > Data Settings.
Retention applies to ______ reports; standard aggregated reports are unaffected.
Explorations & BigQuery
Realtime
Advertising snapshot
Attribution
Raw, user‑level data used by these workspaces gets truncated after the window.
Changing retention from 14 back to 2 months activates deletion within ______ days.
7
90
30
1
Google queues data erasure within a month per privacy policy.
High volume properties (≥50 M events/day) cannot select 14 months without ______ tier.
Standard
360
Beta
Sandbox
Enterprise tier grants longer retention for big datasets.
Retention window counts from event ______ date.
collection server
user timezone midnight
export
processing
The internal processing timestamp anchors deletion schedule.
As of 2025, click‑stream data in BigQuery is purged when older than retention unless dataset is set to ______.
never expire
7‑day TTL
cache
temp
You must turn off table expiration to keep historical exports.
Resetting the Analytics Data API token does ______ to retention policy.
locks setting
purges immediately
extends by 30d
nothing
Tokens govern API auth, not storage duration.
Retention windows shorter than 2 months can be configured via the ______ API only.
Beta
Admin
Data
Realtime
UI minimum is 2; lower requires programmatic request for special compliance.
Which data type ignores retention and is always kept 60 days?
Predictive metrics
Event parameters
Audiences
Linked Floodlight conversions
Floodlight logs follow ad‑serving contract separate from GA4 settings.
Starter
Review the data retention settings documentation and try again.
Solid
Nice work—refine advanced aspects of data retention settings.
Expert!
Outstanding! You have mastered data retention settings.
