Web & App Analytics Interview Questions & AnswersAnalytics & Measurement Interview Questions & Answers

Data Streams & Measurement IDs

Setting up data streams correctly is the first step toward clean GA4 data. Challenge yourself on quotas, measurement IDs, and enhanced measurement controls introduced in 2025.

A GA4 property supports up to ______ data streams total as of 2025.

10

30

50

100

Updated quota doc allows 50 combined web+app streams per property.

Measurement IDs for web streams start with prefix ______.

UA-

AW-

G-

M-

‘G‑’ IDs replaced ‘UA‑’ in GA4.

Android stream IDs appear in BigQuery export as platform field value ______.

app

native

mobile

Android

Platform dimension distinguishes OS for analysis.

Adding iOS stream requires App Store bundle ID and ______.

Device Token

App Store ID

Team ID

Firebase App ID

Property wizard validates Apple numeric ID to fetch metadata.

Creating a new web stream auto‑generates enhanced measurement events like ______ by default.

file_download

scroll

first_visit

benchmark

Enhanced measurement list includes scroll, outbound_click, etc.

You can pause data collection for a stream via Admin → Data Streams → ______ toggle (added 2025).

Disable collection

Read‑only

Deactivate

Archive

Toggle stops hits without deleting configuration.

Stream quotas: only ______ app streams may be iOS within the 50‑stream limit.

10

5

Unlimited

30

Doc caps to 30 per OS to protect resources.

Server‑generated event `first_open` is exclusive to ______ streams.

Android/iOS

Measurement Protocol

Flutter Web

Web

Web uses first_visit instead.

Each stream holds its own set of ______ settings such as External domains.

ads links

enhanced measurement

custom definitions

audiences

These toggles are scoped per stream not property‑wide.

Deleting a stream retains historical data in reports for ______ days.

0

84

7

365

Data remains queryable for 12 weeks after deletion per retention policy.

Starter

Revisit the key data streams & measurement ids docs and SDK guides, then attempt again.

Solid

Good command of data streams & measurement ids—review edge cases to level up.

Expert!

Stellar! Your data streams & measurement ids knowledge is cutting‑edge.

Getting comfortable with Data Streams & Measurement IDs Interview Questions means knowing how to set up and manage your data pipelines for reliable reporting. Start your prep with the Web & App Analytics Interview Questions practice to review foundational setups and sample prompts. Then deepen your skills by working through the Custom Dimensions & Metrics interview MCQs, sharpening your real-time validation in the DebugView Workflow interview resource, and exploring privacy-first tagging strategies with the Consent Mode V2 interview questions. Tackling these targeted examples will give you the confidence to discuss measurement IDs clearly in any analytics interview.

Hi, I am Aniruddh Sharma. I’m a digital and growth marketing professional who loves transforming complex strategies into simple, interactive learning experiences. At QuizCrest, I design marketing quizzes that cover SEO, Google Ads, Meta Ads, analytics,…

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