Protect your brand from synthetic media shocks with practical verification steps. Learn how to combine provenance, platform rules and rapid response.
In 2025, the most reliable first step to verify if a CEO video is authentic is to check for ______ provenance like Content Credentials (C2PA).
cryptographic
eye‑blink
color‑grading
frame‑rate
Which open standard underpins modern Content Credentials for images and video provenance?
DRM
ICC profile
C2PA
EXIF only
If no provenance is present, what is the next best verification move before responding publicly?
Quote‑tweet the clip to deny it
Re‑upload the clip to see what others think
Cross‑check on owned, verified channels such as the newsroom or official handles
Wait to see if it trends more
In March 2025, which country approved national restrictions on political deepfakes, signaling tougher rules during elections?
Spain
Sweden
Canada
Japan
What is the best practice when a harmful deepfake of your brand starts circulating?
Ask employees to mass‑reply on their personal accounts
Ignore it to avoid the Streisand effect
Repost the fake with a big X over it
File platform takedowns while preserving evidence and issue a concise verified notice
Why are blink‑rate and lip‑sync checks no longer trustworthy as sole detection methods?
They fail only on live streams
Generative models now simulate these cues convincingly
Most fakes still forget blinking
BLUR filters always expose fakes
What does a Content Credentials manifest aim to provide when present on an asset?
A DRM lock that blocks downloads
A signed, tamper‑evident history of capture and edits
Only camera make and model
A permanent platform watermark
Which option helps reduce harm while a forensic review is running?
Publish a “we’re investigating; trust only these channels” holding line
Say nothing until the lab report arrives
Ask followers to share the fake so you can find copies
Name the suspected creator immediately
Why is provenance preferred over simple visible watermarks for brand protection?
It blocks all edits automatically
It improves SEO
It looks better in the frame
It survives common re‑uploads and can be verified independently
Which team pairing should own the playbook for deepfake incidents?
Legal alone
Comms and Security/Trust & Safety working from a shared escalation tree
HR alone
Only social media managers
Starter
You know the basics of synthetic media safety—review the verification steps above.
Solid
Strong instincts—now formalize takedowns and provenance checks.
Expert!
Excellent—your playbook blends provenance, policy and speed.
