Move from statements to evidence by showing goals, progress, and impact. Make sure words match workforce data, investments, and everyday decisions.
Which element most strongly signals DEI commitment beyond platitudes?
Public goals with regular progress reporting and accountable owners.
A long values paragraph with no metrics.
Stock photos that look diverse.
A one‑off social post during heritage months.
How should you reference representation in external messaging?
Use verified workforce and leadership data with context and date stamps.
Assume progress and update later if needed.
Use estimates based on industry averages.
Cite anonymous tips from forums.
What’s a reliable test to avoid performative campaigns?
Rely only on hashtag engagement.
Publish an open letter with no follow‑through.
Use a celebrity cameo instead of action.
Tie messages to funded programs or policy changes that affect people’s experience.
How can you minimize tokenism when featuring employees in content?
Assign ERG leaders all public work for free.
Use first names only to seem casual.
Ask for consent, compensate time, and avoid making one person the face of a group.
Shoot quickly without approvals to keep it authentic.
What’s the best way to handle setbacks against DEI targets?
Blame external factors and move on.
Explain what missed, why, and what changes next—then report again on timing.
Hide the numbers this cycle.
Announce bigger goals without plans.
Which review should precede a major DEI message?
Only a creative‑direction review.
Only a CEO sign‑off without testing.
Accessibility and inclusive‑language checks across formats.
Only a legal review for claims.
How should ERGs be involved in external messaging?
Mandate after‑hours volunteering for reviews.
Ignore ERGs entirely.
Require ERGs to approve all brand work.
Invite optional input with clear scope; avoid over‑burdening or tokenizing leaders.
What evidences supplier‑side inclusion in a message?
Photos with diverse vendors regardless of contracts.
An annual press release only.
Spend with diverse suppliers and a plan to grow participation.
A pledge with no tracking.
How should you respond if a DEI post triggers good‑faith critique from communities?
Shift blame to agencies.
Delete comments and disable replies.
Listen, engage respectfully, and state what you’ll change or clarify.
Argue that critics misunderstood and move on.
Which governance step sustains authenticity year‑round?
A calendar that balances campaigns with ongoing reporting and community updates.
Only post during heritage months.
Rely on reactive posts after controversies.
Run large one‑off stunts.
Starter
Anchor messages in real commitments and basic representation checks.
Solid
Well done—add transparent metrics, governance, and community input to level up.
Expert!
Excellent—you pair credible data with lived‑experience insight and long‑term funding.
