This quiz puts your grasp of how new products spread under the microscope. Explore Rogers’ framework through fresh 2025 examples.
The World Economic Forum’s 2025 Technology Convergence Report highlights the moment an innovation reaches a self‑sustaining uptake. Rogers calls this point the ______.
Critical Mass
Adoption Chasm
Network Threshold
Mass Customization
OECD’s 2025 AI divides paper shows leaders pulling ahead faster than laggards. In Rogers’ curve, this widening gap is primarily between ______.
Innovators and Early Majority
Early Adopters and Laggards
Early Majority and Late Majority
Late Majority and Laggards
Menlo Ventures’ 2025 consumer AI survey estimates 1.8 billion users, about one‑fifth of the planet. This scale places Gen‑AI diffusion just after the ______ stage.
Innovators
Early Adopters
Early Majority
Late Majority
Only Dead Fish (2025) reminds marketers that Innovators typically make up roughly what percentage of a social system?
2.5 %
5 %
13.5 %
16 %
July 2025 updates to Wikipedia and McKinsey data confirm that the adopter category with the highest opinion leadership is the ______.
Innovators
Early Adopters
Early Majority
Late Majority
WEF 2025 notes premium margins erode once the ______ enter the market and scale production.
Early Majority
Innovators
Laggards
Late Majority
Deloitte’s 2025 Marketing Trends report singles out ‘observable outcomes’ as a driver of uptake. In Rogers’ terms this attribute is called ______.
Observability
Trialability
Compatibility
Complexity
McKinsey’s 2025 State of the Consumer survey shows fintech products spreading in under six months in China—an adoption speed driven chiefly by the attribute of ______.
Relative Advantage
Complexity
Tradition
Switching Costs
Future Today Institute’s 2025 Tech Trends warns that the first six months of launch are decisive. Rogers labels this decisive stretch the ______ period.
Innovation‑Decision
Chasm‑Crossing
Laggard Window
Viral Loop
OECD 2025 suggests policy that encourages ‘trial runs’ can shorten the persuasion stage. In Rogers’ five‑stage process, the stage immediately before ‘Decision’ is ______.
Persuasion
Knowledge
Implementation
Confirmation
Starter
The curve still looks fuzzy—brush up on the adopter categories and attributes.
Solid
Nice work! Refine your grasp of trialability and observability to master launch timing.
Expert
You could coach a go‑to‑market team through the chasm with confidence.
