Test your grasp of lag structures that differentiate quick-response digital channels from slower traditional ones.
Digital clicks usually convert within hours; MMM often models them with ______ lag structure.
26‑week
4‑week
13‑week
0–1 week
Traditional TV may exhibit sales impact lags of ______ weeks due to purchase cycles.
52
0
12
2‑4
Shift‑and‑add lag strategy copies media series forward by specific weeks to model ______ influence.
creative
negative
delayed
bot
Podcast ads often peak in response 1 week after release due to ______ listening behaviour.
time‑shifted
visual
live
drive‑time
Search brand shows minimal lag because intent is already ______.
negative
unknown
low
high
Distributed lag non‑linear models (DLNM) allow both lag and ______ effects simultaneously.
saturation
pixel
cookie
viewability
When lags overlap with adstock, analysts must avoid double counting by using ______ functions.
log CTR
constrained kernels
duplicate rows
static CPM
Weekend-only radio campaigns require custom lag profiles aligned to ______ behaviour.
server load
DNS
shopping hours
pixel firing
High ticket items like automobiles often display ______ purchase lags.
negative
instant
long consideration
cryptic
Including lagged control variables such as unemployment rate prevents mistaking macro shocks for ______ impact.
cookie
media
device
font
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
Landing questions on Digital vs. Traditional Media Lags Interview Questions means understanding how online clicks and store visits play out over time. Begin with our Attribution & Marketing-Mix Modelling Interview Questions to see how to weigh channel delays in your models. Then tackle the privacy attribution practice MCQs to learn about hidden referrals and test your skills with the cross-device identity interview questions. Wrap up your prep by reviewing the multi-touch MMM hybrid interview guide for hands-on examples of integrated mix modelling.
